A step-by-step roadmap from zero to your first sale
Academy
From zero to pro in e-commerce with Tuğer Akkaya
The most up-to-date, comprehensive and easy-to-follow guide for anyone selling — or wanting to sell — on marketplaces. Learn every step from your first sale to building a brand, with real store examples.
- 60+
- Video lessons
- 24+
- Hours of content
- 10
- Modules
- Free
- Included in Platinum & Diamond
Instructor
Tuğer Akkaya
Founder & Lead Instructor, Bu Gider
Who is Tuğer Akkaya?
An e-commerce entrepreneur who has sold on Trendyol, Hepsiburada and Amazon for over a decade and built his own brands from the ground up. Tuğer distilled everything he learned in the field into a clear, actionable curriculum.
- 10+ years in the field
- Multi-marketplace seller
- Built his own brands from scratch
Why this academy?
Learn from real sales, not theory
Every lesson is turned into practice and every strategy is tested with real store data. Watch, apply, sell.
60+ video lessons from product selection to ad management
Case studies featuring real store examples
Free with the Platinum and Diamond plans
Curriculum
10 modules, from zero to advanced
Even with no experience, it takes you by the hand from start to finish. Each module builds on the one before it.
Module 016 lessons
Intro to E-Commerce & a Solid Start
The fundamentals of the marketplace world, business models and setting up from scratch. Which marketplace should you start with?
- Marketplace ecosystem
- Company & tax basics
- Opening your store
Module 028 lessons
Profitable Product Research
Data-driven niche finding. Discover high-demand, low-competition products with Bu Gider tools.
- Niche analysis
- Demand & competition
- Product validation
Module 035 lessons
Sourcing & Inventory Management
Finding the right supplier, negotiating prices and managing stock without running out.
- Finding suppliers
- Cost negotiation
- Stock planning
Module 046 lessons
Profitability & Pricing
Factor in commissions, shipping and hidden costs to find your true net profit and price it right.
- Net profit math
- Commission management
- Pricing strategy
Module 057 lessons
High-Converting Product Listings
Title, imagery, description and SEO. Build product pages that maximize your Listing Quality Score.
- Title & keywords
- Image optimization
- A+ content
Module 065 lessons
Marketplace SEO & Ranking
Climb to the top of search results. Proven techniques that boost organic visibility.
- Search algorithm
- Ranking factors
- Index checking
Module 076 lessons
Ad Management (Ads)
Run Trendyol and Amazon ads profitably. Raise your ROAS by spending your budget the right way.
- Campaign setup
- Budget & bidding
- ROAS optimization
Module 085 lessons
Competitor Analysis & Tracking
Monitor competitors' price, stock and ranking moves so you're always one step ahead.
- Competitor tracking
- Buy Box strategy
- Price wars
Module 095 lessons
Scaling & Multichannel Selling
Move from a single marketplace to multiple channels. Grow sales by automating operations.
- Multichannel ops
- Automation
- Building a team
Module 106 lessons
Branding & Sustainable Growth
Build your own brand, create customer loyalty and grow a long-term, sustainable business.
- Brand identity
- Customer loyalty
- Returns & reputation
10 modules · 59+ video lessons · continuously updated
Who is it for?
Whatever your level, there's a path for you
Whether you're about to list your first product or a professional looking to multiply revenue — the academy grows with you.
Beginners
A roadmap that starts from scratch and moves step by step for those with zero experience. We're with you until your first sale.
Existing Sellers
Already selling but can't grow? Advanced strategies to multiply revenue, protect your margins and stand out in competition.
Brands & Teams
Systems and automation that scale operations for professionals running multiple stores with a single team.
Included in Your Plan
Free with the Platinum and Diamond plans
Get access to the entire Academy, all video lessons and future updates at no extra cost on the Platinum and Diamond plans. And with the software tools, you put what you learn into practice instantly.
- Unlimited access to 60+ video lessons
- All newly added lessons for free
- Real store case studies
- Apply what you learn instantly with the tools
12 marketplaces · real-time data
Start selling with data today
Product research, competitor tracking and profitability analysis — all in one dashboard. Start free and discover your first profitable product in minutes.
- No credit card required
- 7-day no-questions-asked refund
- Cancel anytime